ABOUT HAYLEY ELIZABETH
Your cake designer with a passion for elegance
A culinary artist with a meticulous approach, Hayley designs and delivers elegant, timeless wedding cakes celebrated for their distinctive style. On any given day, she can be found in her Hampshire studio, sculpting sugar flowers, baking from her signature recipes, and shaping wafer paper into undulating ruffles of sheer perfection.
With inspiration drawn from the natural world, handcrafting sugar flowers is Hayley’s speciality, continually refining and pushing creative boundaries. Each creation showcases her passion and skill, placing her at the forefront of the wedding industry and the number-one choice for couples who want something truly remarkable.
From army medic to artisan
Hayley’s story is one of resilience and reinvention. Her career as an army medic took her worldwide, instilling a love for precision and dedication. But in 2009, a car accident brought her path to an unexpected halt. During recovery, she discovered sugarcraft—a creative outlet that lifted her spirits, matched her meticulous nature, and redirected her energy into something beautiful.
What began as a few cake commissions for friends and family and local farmers' market sales blossomed into a passion for crafting luxury, bespoke wedding cakes. Known for intricate sugar flowers, textured finishes, and elegant colour palettes, Hayley’s cakes soon gained recognition throughout the wedding industry.
Years on, determined to share her passion, knowledge, and experience with others, she founded Flourish Cake School, a platform where aspiring cake designers can learn her signature techniques, access downloadable templates and courses, and benefit from 1:1 mentoring. Through Flourish, Hayley’s journey comes full circle, uplifting others and fostering creativity in the cake design community.
"A massive thank you to Hayley for our amazing wedding cake. All flavours were so yummy and we had so many lovely comments on the taste and design. It exceeded all expectations and was absolutely perfect!"
HARRY & SOPHIE
A true artist, professional, and friend
Hayley’s approach to cake design reflects her dedication to artistry and an unwavering commitment to her clients. Known for her kindness and thoughtful nature, she ensures each couple feels heard, valued, and genuinely excited throughout their journey together. From the initial consultation to the final reveal, Hayley’s clear communication and genuine interest create a warm, supportive experience.
Hayley’s passion for her craft shines through in every petal and flourish, and with exceptional attention to detail, she will bring your vision beautifully to life, always going above and beyond to exceed all expectations.
A few of my favourite things
I am often drawn to a soft, muted colour palette, especially in design and interiors (another of my favourite things!).
PASTEL COLOURS
As an avid gardener, I now grow my favourite flowers to intimately study, sculpt, and refine their essence into edible art.
GARDENING
Fitness, to me, is non-negotiationable—in fact, I love nothing more than a boot camp in the New Forest. Honestly!
EXERCISE
I adore my daily long walks with my beagle Dexter, my fur-baby and constant companion.
MY BEAGLE, DEXTER
I love to start my day with a coffee (or three); it’s become such a cherished ritual.
COFFEE
Nature has always been my ultimate inspiration, forever captivating me with its outstanding beauty and intricate detail.
